Product and market analysis
We study demand, competitors’ offers, product economics and the client’s path to the application.
CONTEXTUAL ADVERTISING TO ATTRACT CLIENTS
Setting up Yandex Direct with a focus on applications
We launch search advertising, YAN and retargeting for business purposes. We cut off untargeted traffic and link ads to strong landing pages.
You see how much an appeal costs, what campaigns bring clients and where the advertising budget is spent.
We will discuss the product and propose a campaign structure and budget.
HOT DEMAND IS ALREADY
We show the offer to those who are looking for it right now
Yandex Direct helps you quickly reach your audience for specific commercial requests and return visitors who are already familiar with your product.
We combine the request, ad and landing page into one clear script.
So advertising does not bring random clicks, but people with a real need.
FROM DEMAND TO APPEAL1 2 3 4 5 6 Get media plan
How to set up Yandex Direct
Semantics and negative words
We collect commercial requests and exclude impressions for phrases that spend the budget without sales.
Campaign structure
We separate search, YAN and retargeting to accurately manage bids, audiences and messages.
Announcements and boarding
We connect the request, a strong offer and the content of the page - without breaking the user’s expectations.
Launch and optimization
We control search phrases, bids, sites and conversions; disabling ineffective connections.
Analytics and report
We show expenses, requests, cost per lead and decisions that we make based on data.
ADVERTISING UNDER CONTROL
Each element of the campaign works for conversion
We don’t limit ourselves to loading keywords. We set up a system in which demand, message, landing page and analytics help reduce budget losses.
Pay for targeted demand
We collect requests with commercial intent and protect the budget with negative keywords, adjustments and regular cleaning of sites.
Strengthening the offer
We write ads for audience segments and bring a person to a page that continues the offer and helps make a decision.
Manage the cost of the application
We set up goals and end-to-end tags, compare campaigns by appeal and redistribute the budget into working links.
LET'S ASSESS THE PROBLEM FOR FREE
Get media plan Calculate a realistic launch plan
Let's discuss the product, geography, average bill and goals. We will propose a campaign structure, budget and indicators that we will monitor after launch.
WE ANSWER SIMPLY
Questions about Yandex Direct
How much does it cost to set up Yandex Direct?+
Setting up Yandex Direct starts from 20,000 ₽. The final cost depends on the number of directions, regions, campaigns and the state of analytics. The advertising budget is paid separately.
How quickly can you launch an advertisement?+
A simple search campaign can be prepared in a few business days. Projects with a large catalog, multiple regions and integrations require more time for analytics and structure collection.
Do you run post-launch campaigns?+
Yes. We check search phrases and sites, adjust bids, test ads and landing pages, control goals and cost of appeal.
Is it possible to set up advertising on a small budget?+
Yes, if you focus on priority services, regions and requests. We will indicate in advance what volume of traffic is realistic to receive and where the budget will give the greatest effect.
What do you need to provide to start?+
Access to the advertising account and analytics, information about the product, geography, margins and application processing. If analytics is not configured, we will include this in the first stage.