Categories do not meet demand
The catalog structure replicates internal accounting, but does not take into account how customers formulate requests and select products.
SEO FOR ECOMMERCE
SEO promotion online store
We are developing categories, product cards and demand pages so that the store receives clicks on queries that can actually lead to an order.
We take into account assortment updates, remnants, filters, duplicate URLs, feeds and e-commerce analytics.
Let's analyze the site, demand and priority pages without promises of specific positions.
DIAGNOSTICS BEFORE WORK
Why does a store lose customers from searches?
An online store has thousands of possible entry points. If the structure and technical rules are not consistent, the robot wastes resources on duplicates and important categories remain weak.
How the cost of SEO is formedFilters create duplicates
Parameters, sortings and combinations of characteristics generate many similar URLs and dilute the weight of the main pages.
Cards disappear along with the remainder
Removing a product without correct replacement leads to errors, loss of accumulated visibility and inconvenience for the buyer.
SEO is not about sales
The report shows positions and traffic, but does not explain which categories bring carts, orders and revenue.
FROM STRATEGY TO MEASUREMENT
We build SEO around the catalog and customer demand
Priority is given not to the number of indexed URLs, but to pages with a clear assortment, useful characteristics and commercial potential.
Collecting the category structure
We cluster requests, compare them with the assortment and determine where categories, subcategories or useful landing pages are needed.
Managing indexing
We configure canonical, pagination, filters, sitemap, redirects and rules for missing products without losing useful pages.
We measure the contribution to orders
We link organic inputs to cart additions, orders and revenue to develop profitable areas.
LET'S ASSESS THE PROBLEM FOR FREE
Discuss the problem Get an SEO plan for the “Online stores” direction
We will show which pages and technical changes are priority, how to measure requests and what amount of work is realistic at the first stage.
SCOPE OF WORK
What is included in promoting an online store
The plan depends on the platform, catalog size and frequency of product updates. We distribute the work according to its impact on traffic, visibility and sales.
Catalog semantics
Requests by categories, brands, characteristics, purpose and selection scenarios.
Technical audit
Statuses, duplicates, URL parameters, pagination, speed, mobile version and JavaScript rendering.
Categories and filters
Unique purpose of pages, clear headings, texts, listings and indexing rules.
Product cards
Characteristics, availability, delivery, images, reviews and correct product markup.
Feeds and snippets
We check product feeds and data that help the search engine correctly understand the offer.
Linking
We link categories, products, collections and articles without artificial blocks with keywords.
SEQUENTIAL PLAN
How the work is structured
We start with areas of the catalog where corrections can quickly impact targeted traffic and orders.
Diagnostics
We study analytics, assortment, indexing, page templates and technical limitations of the platform.
Demand map
We associate groups of requests with valid URLs and form a queue of new or reworked pages.
Implementation
We correct templates and technical rules, strengthen categories and control the correctness of the layout.
Development
We expand our coverage, analyze orders from searches and adjust priorities based on actual data.
REPORTING WITHOUT ILLUSIONS
What we measure instead of promising rankings
We record completed work and link search visibility to actions that matter to the business.
01Orders from organic search
02Income from landing pages
03Visibility of categories and products
04Crawl and indexing errors
SEO questions for this industry
Important conditions before starting work
Do I need to promote every product card?
No. Priority depends on demand, margins, availability and stability of the assortment. Often categories provide the main coverage, and cards reinforce specific product queries.
What to do with items that are out of stock?
The decision depends on the likelihood of returning the product and the availability of analogues. We save a useful page, offer a replacement, or set up a correct redirection—you shouldn’t delete URLs en masse without analysis.
Is it possible to index all filters?
Usually no. We open only combinations with confirmed demand and full content; other parameters should not create an infinite number of duplicates.
When will the result appear?
Crawl and template fixes can produce the first changes after reindexing. Sustained growth in competitive categories typically requires months of development.
Do you work with Yandex Products and feeds?
Yes, we check the availability and correctness of product data, but the specific composition of the feed depends on the site, assortment and conditions of the store.
Can the quantity of orders be guaranteed?
No: Orders are subject to demand, pricing, availability, delivery, competitors and site quality. We record work and measure the impact of organic traffic on commercial activities.