The proposal is formulated too broadly
Phrases about complex solutions do not explain who the product is intended for and what operational problem it solves.
SEO FOR B2B
SEO promotion B2B companies
We help suppliers and service companies find customers by product, business problem and industry use case.
Consider the long transaction cycle: a useful search input may not lead to an immediate purchase, but to a request for a sales pitch, demo or discussion of an integration.
Let's analyze the site, demand and priority pages without promises of specific positions.
DIAGNOSTICS BEFORE WORK
Why does a B2B website get traffic without deals?
Corporate pages often talk about the company, but do not help the buyer or manager solve a specific problem, evaluate the applicability of the product and prepare an appeal.
How the cost of SEO is formedNo industry context
The client does not see how the solution works in his processes, what systems it integrates with and what limitations there are.
Expert materials isolated
Articles, documentation and webinars are not related to the product page and the next stage of the transaction.
All leads are counted equally
Downloading a document, requesting a demo and an application from a suitable company have different values, but are not separated in analytics.
FROM STRATEGY TO MEASUREMENT
We reveal the product in the language of the client’s tasks
The framework covers what is looked for at different stages of the transaction: problem, solution class, industry application, integration and supplier selection.
Create a decision map
We connect products, tasks, roles in the company and industry, avoiding identical pages with the replacement of several words.
We confirm competence
We use cases, architecture, documentation, implementation process and actual limitations.
We measure qualifications
We monitor requests for commercial proposals, demos, consultations, downloads and the further movement of the lead through the funnel.
LET'S ASSESS THE PROBLEM FOR FREE
Discuss the problem Get an SEO plan for the B2B company direction
We will show which pages and technical changes are priority, how to measure requests and what amount of work is realistic at the first stage.
SCOPE OF WORK
What is included in B2B promotion
The goal is not the maximum volume of visits, but the presence in search queries of people who are researching and choosing the right solution for the company.
Product demand
Solution categories, features, integrations, delivery options and implementation requests.
Business objectives
Pages for real processes and results that the product helps improve.
Industry Scenarios
Application in a specific industry only if you have real specifics and experience.
Materials of choice
Comparisons of approaches, implementation requirements, calculators, checklists and documentation.
Evidence
Cases, demonstrations, technical competence, partners and a transparent work process.
Funnel Analytics
Connection of the search page with lead qualification and the next stages of a long transaction.
SEQUENTIAL PLAN
How to build SEO for a long transaction cycle
We coordinate the search strategy with sales to cover the right roles and transfer useful actions to analytics before the application.
Interview with business
We analyze products, roles in decision making, typical objections, transaction cycle and target lead criteria.
Demand engineering
We distribute requests between products, tasks, industries and materials for selection.
Create evidence
We strengthen the pages with facts, cases, implementation process, integrations and useful materials.
Connection with funnel
We evaluate not only the form, but also the quality of the company, the type of request and the movement of the request after transfer to sales.
REPORTING WITHOUT ILLUSIONS
What we measure instead of promising rankings
We record completed work and link search visibility to actions that matter to the business.
01CP requests and demonstrations
02Qualified B2B leads
03Visibility of product solutions
04Organic contribution to the funnel
SEO questions for this industry
Important conditions before starting work
Is SEO suitable for a product with a long deal?
Yes. Search helps to be present at the stages of studying the problem, comparing approaches and choosing a supplier. It is important to measure intermediate actions and further qualifications.
Do I need to create pages for each industry?
Only if the application, requirements or proposal are truly different. Formal page copies do not provide new value to the user.
Is it possible to promote a complex IT product?
Yes, if the team is willing to provide expertise. We translate technical capabilities into a structure that is understandable to different parties involved in the purchase.
What is considered a B2B conversion?
Request for commercial proposal, application for demonstration, qualified consultation, downloading of important material and other actions related to the stages of the transaction.
How do articles help sales?
They answer pre-application questions, reveal selection criteria, and direct the reader to the appropriate product, demonstration, or consultation.
Is the number of transactions guaranteed?
No. Deals vary by product, market and sales. We measure the contribution of search to qualified hits and develop pages based on the data received.