The catalog is organized according to internal nomenclature
The names are clear to employees, but do not match the wording of engineers, suppliers and end customers.
SEO FOR PRODUCTION
SEO website promotion manufacturing company
We bring buyers, dealers and companies to the site who need specific products, custom production or stable supply.
We translate the technical language of the enterprise into an understandable structure: products, characteristics, areas of application, production capabilities and terms of cooperation.
Let's analyze the site, demand and priority pages without promises of specific positions.
DIAGNOSTICS BEFORE WORK
Why strong production remains invisible online
A production website is often created as a company presentation. The search requires separate answers to requests for products, characteristics, application and delivery conditions.
How the cost of SEO is formedLittle technical data
There are no dimensions, materials, standards, diagrams, documentation or selection criteria required for a B2B solution.
Production capabilities not disclosed
The site does not explain whether a non-standard order is possible, what volumes are available and how approval takes place.
Applications are mixed
Requests from dealers, retail customers and production requests are not separated in analytics.
FROM STRATEGY TO MEASUREMENT
We create demand around the customer’s products and objectives
We create a structure that is simultaneously understandable to search engines, technical specialists and people making purchasing decisions.
We describe product areas
We separate product groups, characteristics and design options according to independent search demand.
Revealing the application
We show for which industries and tasks the products are suitable, what requirements and restrictions must be taken into account.
Simplifying B2B communications
We add specifications, documents and forms in which the customer can submit the initial data for calculation.
LET'S ASSESS THE PROBLEM FOR FREE
Discuss the problem Get an SEO plan for the Manufacturing Companies direction
We will show which pages and technical changes are priority, how to measure requests and what amount of work is realistic at the first stage.
SCOPE OF WORK
What is included in SEO for a manufacturer
Content is prepared based on the actual capabilities of the enterprise. We do not make up specifications and do not replace technical expertise with generic advertising phrases.
Demand by product
Names, types, standards, materials, sizes, purpose and production requests.
Directory architecture
Logical categories, product pages, industry solutions and routes to the application.
Technical materials
Characteristics, tables, drawings, certificates, passports and operating conditions.
Application pages
Useful solutions for specific industries without duplicating product descriptions.
Trust in the supplier
About the company, capacity, quality control, delivery conditions and supporting documents.
B2B analytics
Tracking requests for calculations, downloads of documentation, calls and qualified requests.
SEQUENTIAL PLAN
How manufacturer promotion is built
We dive into the product together with your team so that the pages answer real technical and purchasing questions.
Studying the nomenclature
We determine priority product groups, margins, geography of supplies and types of customers.
Collecting the language of the market
We compare internal names with the requests, standards, characteristics and tasks of customers.
Create useful pages
Together with experts, we prepare the structure, technical content and commercial conditions.
We evaluate the quality of demand
We separate information visits from supply requests and develop areas with business effect.
REPORTING WITHOUT ILLUSIONS
What we measure instead of promising rankings
We record completed work and link search visibility to actions that matter to the business.
01Requests for CP and calculations
02Entrances to product pages
03Documentation downloads
04Visibility by industry demand
SEO questions for this industry
Important conditions before starting work
Is it necessary to publish all technical documentation?
No. We publish data that is useful for selection and acceptable for disclosure. Sensitive information can be released after contact.
What to do with complex product names?
We keep the exact terminology, but supplement it with common wording, purpose and characteristics by which the product is searched.
Is SEO good for wholesale?
Yes. It is important to focus not on mass traffic, but on qualified requests from buyers, dealers and companies with suitable volumes.
Is it possible to promote customization?
Yes. To do this, we reveal the possibilities, materials, limitations, approval stages and requirements for source data.
Who prepares technical content?
We design the page and edit the material, and the actual characteristics are confirmed by a specialist from the production side.
How is the result assessed?
By visibility of target product groups, transitions, downloads of materials and qualified calls, and not just by general traffic.